LIFT is a multi-donor trust fund based in Myanmar under the United Nations Office for Project Services (UNOPS) that delivers assistance in the areas of:
The fund possesses over $500 million in funding from a consortium of donors and has delivered successful impact within the country, most notably:
Brand and market research. Coordinate marketing and creative efforts. Assist in video production and distribution. Optimize digital and website components. Technical advisements for social.
In order to form a clear perspective we surveyed a total of 30 individuals from three groups: the audience, internal staff, and external partners. Our questions focused on the visibility of the brand and the usability of the website and resources. Through our research we found:
Myanmar experiences low speed in internet connection sometimes 5mb/s only. So if we revisited the site or anything on the digital side we needed to make sure it was optimized to perform for these levels.
Below are samples from both video and web.
*Web mockups have placeholder copy and images